Morten said that StarCraft 2’s legacy of being an esport was another factor, and making the game free-to-play would make the game accessible to new competitors. “We wanted to cut through that confusion and announce that StarCraft 2 is free-to-play.” “Some of the early triggers of considering free-to-play were feedback that even though a lot of the game already was free through the starter edition, that that wasn’t well-known,” Morten told Polygon in an interview at BlizzCon, “ that it was confusing to understand what you need to buy to actually start playing Starcraft 2.
The developer announced its plans to release the game and its first campaign for free at BlizzCon 2017 this week, a move that will open StarCraft 2 up to a broader audience.īlizzard’s Tim Morten, production director on StarCraft 2, said conversations about moving to a free-to-play model have been happening for a while, but that it was important to make the change palatable to new and existing players. More than seven years after the launch of StarCraft 2: Wings of Liberty, Blizzard Entertainment is making the real-time strategy game free-to-play.
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